Flock was established in 2013, driven by the desire to discover and nurture the best of new British design. Lead by creative director Jenny Wingfield, Flock works with an eclectic mix of artists, designers and recent graduates to create a bold and beautiful collection of textiles for interiors.
Flock aims to create a unique pathway for new designers and represents some of the UK's most exciting emerging British talent. Each designer we work with is provided with a rare platform to showcase their work, gaining vital exposure in today's crowded marketplace. The Flock designers are fully credited and receive a royalty for every metre of their design that is sold.
Flock seeks out and sources exciting work to develop into textiles by regularly visiting Universities, degree shows and student exhibitions. Often this work is not in a finished form, ready to be printed, but may exist simply as a sketch or embroidered motif. We work closely with the designer to develop colour and scale choices to create finished repeating patterns that form a hand picked and carefully edited interiors collection.
Suitable for upholstery and soft furnishings the Flock collection of fine quality linen fabrics are printed digitally in Lancashire, supporting British manufacture and ecologically responsible production.
With a focus on colour and geometric pattern, Flock has a strong aesthetic that both captures the work of the designers we represent as well as offering a curated and coherent collection.